{"id":2085,"date":"2025-07-05T18:24:14","date_gmt":"2025-07-05T16:24:14","guid":{"rendered":"https:\/\/antheusadvisors.com\/project\/marketing-the-training-offering-in-french\/"},"modified":"2025-07-18T07:40:11","modified_gmt":"2025-07-18T05:40:11","slug":"marketing-the-training-offering-in-french","status":"publish","type":"project","link":"https:\/\/antheusadvisors.com\/en\/project\/marketing-the-training-offering-in-french\/","title":{"rendered":"Marketing the training offering*"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;Features&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;74c69059-8e69-4122-b1e6-dfeabf6c5711&#8243; background_color_gradient_stops=&#8221;rgba(255,255,255,0) 0%|#00205b 100%&#8221; background_color_gradient_overlays_image=&#8221;on&#8221; background_color_gradient_start=&#8221;rgba(0,0,0,0.5)&#8221; background_color_gradient_end=&#8221;rgba(0,0,0,0.75)&#8221; background_image=&#8221;https:\/\/antheusadvisors.com\/wp-content\/uploads\/2025\/07\/Formation-scaled.jpg&#8221; 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header_5_font_size_tablet=&#8221;15px&#8221; header_5_font_size_phone=&#8221;14px&#8221; header_5_font_size_last_edited=&#8221;on|desktop&#8221; header_6_font_size_tablet=&#8221;13px&#8221; header_6_font_size_phone=&#8221;13px&#8221; header_6_font_size_last_edited=&#8221;on|desktop&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Support for a national operator in charge of supporting people into employment in marketing its training offer to internal audiences.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row make_equal=&#8221;on&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;5138c454-be54-4233-bd3b-f8e6a8747976&#8243; background_color=&#8221;#FFFFFF&#8221; min_height=&#8221;78px&#8221; custom_margin=&#8221;3%|auto||auto|false|false&#8221; custom_padding=&#8221;0px||0px||true|false&#8221; border_radii=&#8221;off||6px||&#8221; border_radii_tablet=&#8221;off||6px||&#8221; border_radii_phone=&#8221;off||6px||&#8221; border_radii_last_edited=&#8221;on|desktop&#8221; box_shadow_style=&#8221;preset4&#8243; box_shadow_horizontal=&#8221;-31vw&#8221; box_shadow_vertical=&#8221;0px&#8221; box_shadow_color=&#8221;#FFFFFF&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;73121f80-a3ef-4484-8763-c3f18e3c56d2&#8243; custom_padding=&#8221;30px||||false|false&#8221; custom_padding_tablet=&#8221;40px|20px|40px||true|false&#8221; custom_padding_phone=&#8221;30px||30px||true|true&#8221; custom_padding_last_edited=&#8221;off|desktop&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_blurb title=&#8221;Mission&#8221; icon_placement=&#8221;left&#8221; image_icon_width=&#8221;24px&#8221; content_max_width=&#8221;100%&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;1ea53d41-9439-472c-8d8b-7bddb3bf9444&#8243; header_level=&#8221;h2&#8243; header_font=&#8221;Poppins|Poppins_weight|||||||&#8221; header_text_align=&#8221;center&#8221; header_text_color=&#8221;gcid-heading-color&#8221; header_font_size=&#8221;20px&#8221; header_line_height=&#8221;1.2em&#8221; body_font=&#8221;Poppins|Poppins_weight|||||||&#8221; body_text_color=&#8221;gcid-body-color&#8221; body_line_height=&#8221;1.75em&#8221; body_link_text_color=&#8221;gcid-primary-color&#8221; animation=&#8221;off&#8221; header_font_size_tablet=&#8221;13px&#8221; header_font_size_phone=&#8221;13px&#8221; header_font_size_last_edited=&#8221;off|desktop&#8221; body_font_size_tablet=&#8221;15px&#8221; body_font_size_phone=&#8221;14px&#8221; body_font_size_last_edited=&#8221;off|desktop&#8221; border_radii_image=&#8221;on|6px|6px|6px|6px&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_blurb][\/et_pb_column][\/et_pb_row][et_pb_row module_class=&#8221;colonnes-egales&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#FFFFFF&#8221; min_height=&#8221;398.2px&#8221; custom_margin=&#8221;0%||||false|false&#8221; custom_padding=&#8221;0px||0px||true|false&#8221; border_radii=&#8221;off||||&#8221; border_radii_tablet=&#8221;off||6px||&#8221; border_radii_phone=&#8221;off||6px||&#8221; border_radii_last_edited=&#8221;on|desktop&#8221; box_shadow_style=&#8221;preset4&#8243; box_shadow_horizontal=&#8221;-31vw&#8221; box_shadow_vertical=&#8221;0px&#8221; box_shadow_color=&#8221;#FFFFFF&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;|5px||5px|false|false&#8221; border_radii=&#8221;off||5px|5px|&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<ul>\n<li>This operator&#8217;s advisors are faced with very high expectations on the part of jobseekers &#8211; particularly those who are far removed from the job market &#8211; and must develop their skills in a very wide range of areas (compensation rules, job market, training, etc.).<\/li>\n<li>The need for training is growing, and the range of training courses on offer, though very extensive, is not easily understood by advisors.<\/li>\n<li>Faced with a structural decline in the number of training courses taken by our advisors, the Training Department is looking to carry out a diagnostic study to improve the readability and marketability of our courses, and to develop their use by our advisors, both at head office and in the regions.<\/li>\n<\/ul>\n<p>[\/et_pb_text][et_pb_blurb title=&#8221;Approach&#8221; icon_placement=&#8221;left&#8221; image_icon_width=&#8221;24px&#8221; content_max_width=&#8221;100%&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;1ea53d41-9439-472c-8d8b-7bddb3bf9444&#8243; header_level=&#8221;h2&#8243; header_font=&#8221;Poppins|Poppins_weight|||||||&#8221; header_text_align=&#8221;center&#8221; header_text_color=&#8221;#A89868&#8243; header_font_size=&#8221;20px&#8221; header_line_height=&#8221;1.2em&#8221; body_font=&#8221;Poppins|Poppins_weight|||||||&#8221; body_text_color=&#8221;gcid-body-color&#8221; body_line_height=&#8221;1.75em&#8221; body_link_text_color=&#8221;gcid-primary-color&#8221; animation=&#8221;off&#8221; border_radii_image=&#8221;on|6px|6px|6px|6px&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_blurb][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;|5px||5px|false|false&#8221; border_radii=&#8221;off||5px|5px|&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<ul>\n<li>A priori review of the scope and content of the training offer available to advisors.<\/li>\n<li>Workshops with consultants and the Training Department on the perception of the training offer, its integration into development paths, the relevance of content, &#8220;irritants&#8221; in the way it is delivered&#8230;<\/li>\n<li>Recommendations for changes in form and content: content, delivery methods, prioritization, catalog management, regional distribution, managerial contribution&#8230;<\/li>\n<li>Marketing plan for the training offering, and action plans to develop its design, production and distribution &#8211; involving local management teams.<\/li>\n<\/ul>\n<p>[\/et_pb_text][et_pb_blurb title=&#8221;Results&#8221; icon_placement=&#8221;left&#8221; image_icon_width=&#8221;24px&#8221; content_max_width=&#8221;100%&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;1ea53d41-9439-472c-8d8b-7bddb3bf9444&#8243; header_level=&#8221;h2&#8243; header_font=&#8221;Poppins|Poppins_weight|||||||&#8221; header_text_align=&#8221;center&#8221; header_text_color=&#8221;#6F8DB9&#8243; header_font_size=&#8221;20px&#8221; header_line_height=&#8221;1.2em&#8221; body_font=&#8221;Poppins|Poppins_weight|||||||&#8221; body_text_color=&#8221;gcid-body-color&#8221; body_line_height=&#8221;1.75em&#8221; body_link_text_color=&#8221;gcid-primary-color&#8221; animation=&#8221;off&#8221; border_radii_image=&#8221;on|6px|6px|6px|6px&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_blurb][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;|5px||5px|false|false&#8221; border_radii=&#8221;off||5px|5px|&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<ul>\n<li>Implementation of a structured, long-term marketing approach for the training offering, based on the 4Ps of the marketing mix:\n<ul>\n<li>Operator training and related services (Product).<\/li>\n<li>Valuation of training time (Price).<\/li>\n<li>Training channels \/ format (traditional \/ digital mix) (Place).<\/li>\n<li>Communication methods to encourage buy-in, raise (re)awareness (Promotion).<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<ul>\n<li>Development of training usage rates among advisor populations.<\/li>\n<\/ul>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; 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Contact us now! &#8221; button_one_text=&#8221;Send us a message&#8221; button_one_url=&#8221;@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjQzOSIsImVuYWJsZV9odG1sIjoib2ZmIn19@&#8221; button_two_text=&#8221;Call us on +33 6 42 13 69 31&#8243; button_two_url=&#8221;tel:+33642136931&#8243; _builder_version=&#8221;4.27.4&#8243; _dynamic_attributes=&#8221;button_one_url&#8221; _module_preset=&#8221;default&#8221; custom_button_one=&#8221;on&#8221; button_one_text_size=&#8221;16px&#8221; button_one_text_color=&#8221;#00205B&#8221; button_one_bg_color=&#8221;#FFFFFF&#8221; button_one_border_width=&#8221;0px&#8221; button_one_border_color=&#8221;#FFFFFF&#8221; button_one_border_radius=&#8221;100px&#8221; button_one_font=&#8221;&#8211;et_global_body_font|700|||||||&#8221; button_one_icon=&#8221;&#x35;||divi||400&#8243; custom_button_two=&#8221;on&#8221; button_two_text_size=&#8221;16px&#8221; button_two_text_color=&#8221;#00205B&#8221; button_two_bg_color=&#8221;#FFFFFF&#8221; button_two_border_width=&#8221;0px&#8221; button_two_border_color=&#8221;#FFFFFF&#8221; button_two_border_radius=&#8221;100px&#8221; button_two_font=&#8221;&#8211;et_global_body_font|700|||||||&#8221; button_two_icon=&#8221;&#x35;||divi||400&#8243; global_colors_info=&#8221;{}&#8221;][\/et_pb_fullwidth_header][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Support for a national operator in charge of supporting people into employment in marketing its training offer to internal audiences. 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