{"id":2038,"date":"2025-07-01T18:07:52","date_gmt":"2025-07-01T16:07:52","guid":{"rendered":"https:\/\/antheusadvisors.com\/sectors-of-activity\/b2c-b2b-services\/"},"modified":"2026-06-29T16:12:30","modified_gmt":"2026-06-29T14:12:30","slug":"b2c-b2b-services","status":"publish","type":"page","link":"https:\/\/antheusadvisors.com\/en\/sectors-of-activity\/b2c-b2b-services\/","title":{"rendered":"B2C &amp; B2B services"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;Features&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;74c69059-8e69-4122-b1e6-dfeabf6c5711&#8243; background_enable_color=&#8221;off&#8221; use_background_color_gradient=&#8221;on&#8221; background_color_gradient_stops=&#8221;rgba(255,255,255,0) 0%|#4a332b 100%&#8221; background_color_gradient_overlays_image=&#8221;on&#8221; background_image=&#8221;https:\/\/antheusadvisors.com\/wp-content\/uploads\/2025\/06\/Services-B2C-et-B2B-scaled.jpg&#8221; custom_padding=&#8221;8%||0px||false|false&#8221; 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header_6_font=&#8221;Poppins|Poppins_weight|||||||&#8221; header_6_text_color=&#8221;#FFFFFF&#8221; header_6_line_height=&#8221;1.5em&#8221; custom_margin=&#8221;||||false|false&#8221; text_font_size_tablet=&#8221;15px&#8221; text_font_size_phone=&#8221;14px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; header_font_size_tablet=&#8221;40px&#8221; header_font_size_phone=&#8221;24px&#8221; header_font_size_last_edited=&#8221;on|desktop&#8221; header_2_font_size_tablet=&#8221;28px&#8221; header_2_font_size_phone=&#8221;20px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; header_3_font_size_tablet=&#8221;22px&#8221; header_3_font_size_phone=&#8221;17px&#8221; header_3_font_size_last_edited=&#8221;on|phone&#8221; header_4_font_size_tablet=&#8221;18px&#8221; header_4_font_size_phone=&#8221;15px&#8221; header_4_font_size_last_edited=&#8221;on|tablet&#8221; header_5_font_size_tablet=&#8221;15px&#8221; header_5_font_size_phone=&#8221;14px&#8221; header_5_font_size_last_edited=&#8221;on|desktop&#8221; 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Against this backdrop, it is no longer simply a question of optimizing what already exists, but of rethinking strategy, the value creation model and organizational modes to enhance impact and agility. <\/p>\n<p>[\/et_pb_text][et_pb_button button_url=&#8221;@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9hdHRhY2htZW50Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjIxODIifX0=@&#8221; url_new_window=&#8221;on&#8221; button_text=&#8221;Download the firm&#8217;s presentation&#8221; _builder_version=&#8221;4.27.6&#8243; _dynamic_attributes=&#8221;button_url&#8221; _module_preset=&#8221;ab15fb74-61a3-43aa-96b3-41e09aeef654&#8243; custom_button=&#8221;on&#8221; button_text_size=&#8221;14px&#8221; button_text_color=&#8221;gcid-primary-color&#8221; button_bg_color=&#8221;#FFFFFF&#8221; button_border_width=&#8221;0px&#8221; button_border_radius=&#8221;100px&#8221; button_font=&#8221;Poppins|700|||||||&#8221; custom_padding=&#8221;12px|24px|12px|24px|true|true&#8221; global_module=&#8221;2187&#8243; saved_tabs=&#8221;all&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_button][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_text_color=&#8221;#FFFFFF&#8221; text_font_size=&#8221;16px&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p data-start=\"1130\" data-end=\"2144\">In an ever-changing environment, service companies need to evolve their strategic positioning to better capture customer expectations, differentiate their offering and secure their place in increasingly segmented markets.<\/p>\n<p data-start=\"1130\" data-end=\"2144\">This evolution often involves redefining the <strong>business model<\/strong> (disintermediation, servitization, hybrid models), redesigning the <strong>value chain<\/strong> around the customer experience, and in-depth reorganization of <strong>internal functions<\/strong>. Agility becomes a key success factor, both in the design of offerings and in the ability to rapidly pilot, adapt or deploy operations.<\/p>\n<p data-start=\"1130\" data-end=\"2144\">What&#8217;s more, <strong>digital transformation<\/strong> requires more than just tools &#8211; it also calls for changes in skills, managerial practices and ways of working together.<\/p>\n<p data-start=\"1130\" data-end=\"2144\">The challenge is twofold: reconcile short-term performance with long-term adaptation, while involving teams in a clear, coherent and sustainable transformation project.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; module_id=&#8221;services-b2c-b2b&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; background_enable_color=&#8221;off&#8221; use_background_color_gradient=&#8221;on&#8221; background_color_gradient_type=&#8221;elliptical&#8221; background_color_gradient_stops=&#8221;rgba(255,255,255,0) 50%|#a89868 100%&#8221; 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_module_preset=&#8221;default&#8221; text_font=&#8221;&#8211;et_global_body_font|700||on|||||&#8221; text_text_color=&#8221;#A89868&#8243; text_font_size=&#8221;20px&#8221; link_option_url=&#8221;#services-financiers-assuranciels&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p style=\"text-align: center;\"><strong>financial &amp; insurance services<\/strong><\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_4&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/antheusadvisors.com\/wp-content\/uploads\/2025\/06\/Distribution-specialisee-scaled.jpg&#8221; title_text=&#8221;Specialized distribution&#8221; url=&#8221;#distribution-specialisee-restauration&#8221; align=&#8221;center&#8221; force_fullwidth=&#8221;on&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; max_height=&#8221;215px&#8221; border_radii=&#8221;on|6px|6px|6px|6px&#8221; 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Challenges include improving service quality, optimizing flows and redesigning user paths, as well as the ability to manage complex projects in multi-player, highly regulated environments. 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For <strong>tourism<\/strong> and <strong>entertainment<\/strong> operators, the challenge is to reinvent differentiating experiences, while streamlining operations. For <strong>training<\/strong> providers, the challenge is to adapt formats, channels and pedagogical approaches to a diversified audience and heightened performance requirements. 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inactive_tab_background_color=&#8221;#f0eae0&#8243; active_tab_text_color=&#8221;#FFFFFF&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; tab_text_color=&#8221;#303030&#8243; custom_padding=&#8221;0px|||||&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_tab title=&#8221;Strategy&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span>Evaluating a growth-by-acquisition opportunity<\/span><\/p>\n<p>[\/et_pb_tab][et_pb_tab title=&#8221;Customer Experience&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span>Reorganization of a network to turn it towards a conquest logic<\/span><\/p>\n<p>[\/et_pb_tab][et_pb_tab title=&#8221;Employee experience&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Manage the change management program for a banking operator&#8217;s transformation of working methods, spaces and solutions.<\/p>\n<p>[\/et_pb_tab][\/et_pb_tabs][et_pb_portfolio fullwidth=&#8221;off&#8221; posts_number=&#8221;4&#8243; include_categories=&#8221;67&#8243; show_categories=&#8221;off&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; title_text_align=&#8221;left&#8221; title_text_color=&#8221;#666666&#8243; title_font_size=&#8221;14px&#8221; caption_text_color=&#8221;#666666&#8243; pagination_text_color=&#8221;#666666&#8243; pagination_font_size=&#8221;12px&#8221; text_orientation=&#8221;left&#8221; border_radii_image=&#8221;on|6px|6px|6px|6px&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_portfolio][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_divider color=&#8221;#A89868&#8243; divider_position=&#8221;center&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; 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custom_padding_tablet=&#8221;40px|20px|40px||true|false&#8221; custom_padding_phone=&#8221;30px||30px||true|true&#8221; custom_padding_last_edited=&#8221;off|desktop&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_tabs active_tab_background_color=&#8221;#A89868&#8243; inactive_tab_background_color=&#8221;#f0eae0&#8243; active_tab_text_color=&#8221;#FFFFFF&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; tab_text_color=&#8221;#303030&#8243; custom_padding=&#8221;0px|||||&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_tab title=&#8221;Strategy&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span>Updating annual roadmaps for various BUs of a leading fast-food company<\/span><\/p>\n<p>[\/et_pb_tab][et_pb_tab title=&#8221;Offer development&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Design and implement a new service policy for a specialist retailer<\/p>\n<p>[\/et_pb_tab][et_pb_tab title=&#8221;Offer development&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span>Marketing innovation process<\/span><\/p>\n<p>[\/et_pb_tab][\/et_pb_tabs][et_pb_portfolio fullwidth=&#8221;off&#8221; posts_number=&#8221;4&#8243; include_categories=&#8221;66&#8243; show_categories=&#8221;off&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; title_text_align=&#8221;left&#8221; title_text_color=&#8221;#666666&#8243; title_font_size=&#8221;14px&#8221; caption_text_color=&#8221;#666666&#8243; pagination_text_color=&#8221;#666666&#8243; pagination_font_size=&#8221;12px&#8221; text_orientation=&#8221;left&#8221; border_radii_image=&#8221;on|6px|6px|6px|6px&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_portfolio][\/et_pb_column][et_pb_column type=&#8221;2_5&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;73121f80-a3ef-4484-8763-c3f18e3c56d2&#8243; custom_padding=&#8221;30px||||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_blurb title=&#8221;specialized distribution &#038; foodservice&#8221; url=&#8221;#vision-strat\u00e9gique&#8221; icon_placement=&#8221;left&#8221; image_icon_width=&#8221;24px&#8221; content_max_width=&#8221;100%&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;1ea53d41-9439-472c-8d8b-7bddb3bf9444&#8243; header_font=&#8221;Poppins|Poppins_weight|||||||&#8221; header_text_color=&#8221;#A89868&#8243; header_font_size=&#8221;20px&#8221; header_line_height=&#8221;1.5em&#8221; body_font=&#8221;Poppins|Poppins_weight|||||||&#8221; body_text_color=&#8221;#303030&#8243; body_line_height=&#8221;1.75em&#8221; body_link_text_color=&#8221;gcid-primary-color&#8221; background_enable_color=&#8221;off&#8221; min_height=&#8221;250px&#8221; animation=&#8221;off&#8221; border_radii_image=&#8221;on|6px|6px|6px|6px&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p data-start=\"2691\" data-end=\"3432\">Increased competition, cost pressures, changing buying patterns and the multiplication of channels all call for a strategic review of <strong>formats<\/strong>, <strong>locations<\/strong> and the <strong>customer promise<\/strong>. <strong>Retailers<\/strong> need to make their business models more agile, optimize point-of-sale operations and rethink their logistics to meet demands for quality, availability and speed. On the <strong>foodservice<\/strong> side, controlled industrialization, flow management and team leadership are becoming levers of performance as well as differentiation. In these highly exposed sectors, transformations must be concrete and visible, and involve organization, tools and management on the ground.<\/p>\n<p>[\/et_pb_blurb][et_pb_button button_url=&#8221;#services-b2c-b2b&#8221; button_text=&#8221;Back to list of sectors&#8221; button_alignment=&#8221;left&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; custom_button=&#8221;on&#8221; button_text_size=&#8221;14px&#8221; button_text_color=&#8221;#FFFFFF&#8221; button_bg_color=&#8221;#A89868&#8243; button_border_width=&#8221;0px&#8221; button_border_radius=&#8221;100px&#8221; button_font=&#8221;&#8211;et_global_body_font|700|||||||&#8221; button_icon=&#8221;&#x35;||divi||400&#8243; button_icon_color=&#8221;#FFFFFF&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; fullwidth=&#8221;on&#8221; disabled_on=&#8221;off|off|off&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; display_conditions=&#8221;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&#8221; saved_tabs=&#8221;all&#8221; global_colors_info=&#8221;{}&#8221; global_module=&#8221;3511&#8243; theme_builder_area=&#8221;post_content&#8221;][et_pb_fullwidth_header title=&#8221;Want to find out more about Antheus and our services? Contact us now! &#8221; button_one_text=&#8221;Send us a message&#8221; button_one_url=&#8221;mailto:contact@antheusadvisors.com&#8221; button_two_text=&#8221;Call us at +33 6 64 68 55 59&#8243; button_two_url=&#8221;tel:+33664685559&#8243; _builder_version=&#8221;4.27.7&#8243; _module_preset=&#8221;default&#8221; custom_button_one=&#8221;on&#8221; button_one_text_size=&#8221;16px&#8221; button_one_text_color=&#8221;#00205B&#8221; button_one_bg_color=&#8221;#FFFFFF&#8221; button_one_border_width=&#8221;0px&#8221; button_one_border_color=&#8221;#FFFFFF&#8221; button_one_border_radius=&#8221;100px&#8221; button_one_font=&#8221;&#8211;et_global_body_font|700|||||||&#8221; button_one_icon=&#8221;&#x35;||divi||400&#8243; custom_button_two=&#8221;on&#8221; button_two_text_size=&#8221;16px&#8221; button_two_text_color=&#8221;#00205B&#8221; button_two_bg_color=&#8221;#FFFFFF&#8221; button_two_border_width=&#8221;0px&#8221; button_two_border_color=&#8221;#FFFFFF&#8221; button_two_border_radius=&#8221;100px&#8221; button_two_font=&#8221;&#8211;et_global_body_font|700|||||||&#8221; button_two_icon=&#8221;&#x35;||divi||400&#8243; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][\/et_pb_fullwidth_header][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Whether they operate in B2C or B2B, service providers today face structural challenges: rapidly changing customer behavior, pressure on costs, demands for omnichannelity, a proliferation of standards, and the integration of digital technology in every link of the value chain. Against this backdrop, it is no longer simply a question of optimizing what already exists, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":569,"parent":2030,"menu_order":2,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-2038","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>B2C &amp; B2B services - Antheus Advisors<\/title>\n<meta name=\"description\" content=\"Reinvent your strategy, business model &amp; operations to better serve, perform and adapt in a changing ecosystem\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/antheusadvisors.com\/en\/sectors-of-activity\/b2c-b2b-services\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"B2C &amp; 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