{"id":2006,"date":"2025-07-04T12:43:49","date_gmt":"2025-07-04T10:43:49","guid":{"rendered":"https:\/\/antheusadvisors.com\/value-proposition\/operating-model-transformation\/offer-development\/"},"modified":"2025-07-19T13:12:29","modified_gmt":"2025-07-19T11:12:29","slug":"offer-development","status":"publish","type":"page","link":"https:\/\/antheusadvisors.com\/en\/value-proposition\/operating-model-transformation\/offer-development\/","title":{"rendered":"Offer development"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;Features&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;74c69059-8e69-4122-b1e6-dfeabf6c5711&#8243; use_background_color_gradient=&#8221;on&#8221; background_color_gradient_stops=&#8221;rgba(255,255,255,0) 0%|#00205b 100%&#8221; background_color_gradient_overlays_image=&#8221;on&#8221; background_color_gradient_start=&#8221;rgba(0,0,0,0.5)&#8221; background_color_gradient_end=&#8221;rgba(0,0,0,0.75)&#8221; background_image=&#8221;https:\/\/antheusadvisors.com\/wp-content\/uploads\/2025\/07\/Offres-2-scaled.png&#8221; 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Rethinking your offering portfolio from conception to market is no longer an option: it&#8217;s a strategic and operational necessity. Antheus helps you structure this transformation with method, ambition&#8230; and realism.  <\/p>\n<p>[\/et_pb_text][et_pb_button button_url=&#8221;@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9hdHRhY2htZW50Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjIyOTIifX0=@&#8221; url_new_window=&#8221;on&#8221; button_text=&#8221;Download the firm&#8217;s presentation&#8221; _builder_version=&#8221;4.27.4&#8243; _dynamic_attributes=&#8221;button_url&#8221; _module_preset=&#8221;ab15fb74-61a3-43aa-96b3-41e09aeef654&#8243; custom_button=&#8221;on&#8221; button_text_size=&#8221;14px&#8221; button_text_color=&#8221;gcid-primary-color&#8221; button_bg_color=&#8221;#FFFFFF&#8221; button_border_width=&#8221;0px&#8221; button_border_radius=&#8221;100px&#8221; button_font=&#8221;Poppins|700|||||||&#8221; custom_padding=&#8221;12px|24px|12px|24px|true|true&#8221; global_module=&#8221;2187&#8243; saved_tabs=&#8221;all&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_button][\/et_pb_column][\/et_pb_row][et_pb_row make_equal=&#8221;on&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;5138c454-be54-4233-bd3b-f8e6a8747976&#8243; background_color=&#8221;#FFFFFF&#8221; min_height=&#8221;141px&#8221; custom_margin=&#8221;8%||||false|false&#8221; custom_padding=&#8221;0px||0px||true|false&#8221; border_radii=&#8221;off||6px||&#8221; border_radii_tablet=&#8221;off||6px||&#8221; border_radii_phone=&#8221;off||6px||&#8221; border_radii_last_edited=&#8221;on|desktop&#8221; box_shadow_style=&#8221;preset4&#8243; box_shadow_horizontal=&#8221;-31vw&#8221; box_shadow_vertical=&#8221;0px&#8221; box_shadow_color=&#8221;#FFFFFF&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;73121f80-a3ef-4484-8763-c3f18e3c56d2&#8243; custom_padding=&#8221;30px||||false|false&#8221; custom_padding_tablet=&#8221;40px|20px|40px||true|false&#8221; custom_padding_phone=&#8221;30px||30px||true|true&#8221; custom_padding_last_edited=&#8221;off|desktop&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_blurb title=&#8221;Development of Product &#038; Service Offers&#8221; icon_placement=&#8221;left&#8221; image_icon_width=&#8221;24px&#8221; content_max_width=&#8221;100%&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;1ea53d41-9439-472c-8d8b-7bddb3bf9444&#8243; header_level=&#8221;h2&#8243; header_font=&#8221;|Poppins_weight|||||||&#8221; header_text_align=&#8221;left&#8221; header_text_color=&#8221;#666666&#8243; header_font_size=&#8221;50px&#8221; header_line_height=&#8221;1.2em&#8221; body_font=&#8221;Poppins|Poppins_weight|||||||&#8221; body_text_color=&#8221;gcid-body-color&#8221; body_line_height=&#8221;1.75em&#8221; body_link_text_color=&#8221;gcid-primary-color&#8221; overflow-x=&#8221;auto&#8221; custom_padding=&#8221;|5px||5px|false|false&#8221; animation=&#8221;off&#8221; header_font_size_tablet=&#8221;13px&#8221; header_font_size_phone=&#8221;13px&#8221; header_font_size_last_edited=&#8221;off|desktop&#8221; body_font_size_tablet=&#8221;15px&#8221; body_font_size_phone=&#8221;14px&#8221; body_font_size_last_edited=&#8221;off|desktop&#8221; border_radii_image=&#8221;on|6px|6px|6px|6px&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_blurb][\/et_pb_column][\/et_pb_row][et_pb_row make_equal=&#8221;on&#8221; module_class=&#8221;colonnes-egales&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#FFFFFF&#8221; min_height=&#8221;398.2px&#8221; custom_margin=&#8221;0%||||false|false&#8221; custom_padding=&#8221;0px||0px||true|false&#8221; border_radii=&#8221;off||||&#8221; border_radii_tablet=&#8221;off||6px||&#8221; border_radii_phone=&#8221;off||6px||&#8221; border_radii_last_edited=&#8221;on|desktop&#8221; box_shadow_style=&#8221;preset4&#8243; box_shadow_horizontal=&#8221;-31vw&#8221; box_shadow_vertical=&#8221;0px&#8221; box_shadow_color=&#8221;#FFFFFF&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;|5px||5px|false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p data-start=\"712\" data-end=\"1029\">Transforming an operating model often involves a central lever: the evolution of the <strong>offering portfolio<\/strong>. Innovating, adapting, segmenting, repositioning or rationalizing products and services are all actions that condition economic performance, customer satisfaction and the coherence of operations.<\/p>\n<p data-start=\"1031\" data-end=\"1441\">At Antheus, we work end-to-end across the value chain of offer development, from innovation strategy to operational launch. We help you build a clear vision of the role and dynamics of your offers, identify the levers of differentiation, and deploy effective systems to bring them to life in your channels, organizations and systems.<\/p>\n<p data-start=\"1443\" data-end=\"1643\">Our approach is both <strong>strategic<\/strong> (positioning, pricing, range, business model) and highly <strong>operational<\/strong> (governance, development process, launch plan, portfolio management).<\/p>\n<p data-start=\"1645\" data-end=\"1683\">We work in four main areas:<\/p>\n<ul data-start=\"1684\" data-end=\"1930\">\n<li data-start=\"1684\" data-end=\"1771\">\n<p data-start=\"1686\" data-end=\"1771\"><strong>Innovation<\/strong> and the dynamics of spinning off or transforming existing offers,<\/p>\n<\/li>\n<li data-start=\"1772\" data-end=\"1833\">\n<p data-start=\"1774\" data-end=\"1833\">The <strong>development cycle<\/strong>, from idea to field launch,<\/p>\n<\/li>\n<li data-start=\"1834\" data-end=\"1868\">\n<p data-start=\"1836\" data-end=\"1868\">Product and brand <strong>strategy<\/strong>,<\/p>\n<\/li>\n<li data-start=\"1869\" data-end=\"1930\">\n<p data-start=\"1871\" data-end=\"1930\"><strong>Service policy<\/strong> and value creation.<\/p>\n<\/li>\n<\/ul>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_4,1_4,1_4,1_4&#8243; 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title_text=&#8221;Innovation&#8221; align=&#8221;center&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; max_height=&#8221;140px&#8221; custom_padding=&#8221;|5px||5px|false|false&#8221; border_radii=&#8221;on|6px|6px|6px|6px&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_blurb title=&#8221;Innovation&#8221; icon_placement=&#8221;left&#8221; image_icon_width=&#8221;24px&#8221; content_max_width=&#8221;100%&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;1ea53d41-9439-472c-8d8b-7bddb3bf9444&#8243; header_font=&#8221;Poppins|Poppins_weight|||||||&#8221; header_text_align=&#8221;center&#8221; header_text_color=&#8221;#00205b&#8221; header_font_size=&#8221;16px&#8221; header_line_height=&#8221;1.5em&#8221; body_font=&#8221;Poppins|Poppins_weight|||||||&#8221; body_text_color=&#8221;gcid-body-color&#8221; body_line_height=&#8221;1.75em&#8221; body_link_text_color=&#8221;gcid-primary-color&#8221; min_height=&#8221;60px&#8221; custom_padding=&#8221;|5px||5px|false|false&#8221; animation=&#8221;off&#8221; header_font_size_tablet=&#8221;13px&#8221; header_font_size_phone=&#8221;13px&#8221; header_font_size_last_edited=&#8221;off|desktop&#8221; body_font_size_tablet=&#8221;15px&#8221; body_font_size_phone=&#8221;14px&#8221; body_font_size_last_edited=&#8221;off|desktop&#8221; border_radii_image=&#8221;on|6px|6px|6px|6px&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_blurb][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;|5px||5px|false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<ul>\n<li>Innovation <b>strategy<\/b> | Stimulating innovation | Swarming intrapreneurship<\/li>\n<li>Continuous innovation <b>process<\/b> | Innovation organization<\/li>\n<li><b>Funnel<\/b> incremental, major, disruptive innovation | <b>Qualification<\/b> methodology | Design Thinking<\/li>\n<li><b>Value<\/b> measurement<\/li>\n<li>Innovation <b>acquisition<\/b> and due diligence<\/li>\n<li>Building an innovation <b>plan<\/b><\/li>\n<\/ul>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_4&#8243; 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header_font_size=&#8221;16px&#8221; header_line_height=&#8221;1.5em&#8221; body_font=&#8221;Poppins|Poppins_weight|||||||&#8221; body_text_color=&#8221;gcid-body-color&#8221; body_line_height=&#8221;1.75em&#8221; body_link_text_color=&#8221;gcid-primary-color&#8221; min_height=&#8221;60px&#8221; custom_padding=&#8221;|5px||5px|false|false&#8221; animation=&#8221;off&#8221; border_radii_image=&#8221;on|6px|6px|6px|6px&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_blurb][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;|5px||5px|false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<ul>\n<li><b>Structuring the development process <\/b>: milestones (from functional to technical design of complex systems)<\/li>\n<li>Project <b>governance<\/b> | multi-skilled | multicultural<\/li>\n<li><b>Leading in Agile mode<\/b>: supporting teams, iterations, rituals, artifacts I Product Owner, Scrum Master I Product backlog<\/li>\n<\/ul>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_4&#8243; 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header_text_color=&#8221;#00205b&#8221; header_font_size=&#8221;16px&#8221; header_line_height=&#8221;1.5em&#8221; body_font=&#8221;Poppins|Poppins_weight|||||||&#8221; body_text_color=&#8221;gcid-body-color&#8221; body_line_height=&#8221;1.75em&#8221; body_link_text_color=&#8221;gcid-primary-color&#8221; min_height=&#8221;60px&#8221; custom_padding=&#8221;|5px||5px|false|false&#8221; animation=&#8221;off&#8221; border_radii_image=&#8221;on|6px|6px|6px|6px&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_blurb][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;|5px||5px|false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<ul>\n<li>Brand or product <b>ambition<\/b> | Values<\/li>\n<li><b>Product plan<\/b> (unit | range)<\/li>\n<li><b>Design<\/b> | <b>Development<\/b> of product offering: architecture, segmentation (offering | customer | channel)<\/li>\n<li>Launch <b>strategy<\/b> | deployment | relaunch: market, distribution channel, geographic area<\/li>\n<li><b>Communication<\/b> plan | Storytelling<\/li>\n<li><b>Brand repositioning<\/b> audit<\/li>\n<li>Approach &amp; <b>pricing<\/b> policy<\/li>\n<\/ul>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_4&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;73121f80-a3ef-4484-8763-c3f18e3c56d2&#8243; custom_padding=&#8221;30px||||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/antheusadvisors.com\/wp-content\/uploads\/2025\/07\/Politique-de-services-scaled.png&#8221; title_text=&#8221;Service policy&#8221; align=&#8221;center&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; max_height=&#8221;140px&#8221; custom_padding=&#8221;|5px||5px|false|false&#8221; border_radii=&#8221;on|6px|6px|6px|6px&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_blurb title=&#8221;Service policy&#8221; icon_placement=&#8221;left&#8221; image_icon_width=&#8221;24px&#8221; content_max_width=&#8221;100%&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;1ea53d41-9439-472c-8d8b-7bddb3bf9444&#8243; header_font=&#8221;Poppins|Poppins_weight|||||||&#8221; header_text_align=&#8221;center&#8221; header_text_color=&#8221;#00205b&#8221; header_font_size=&#8221;16px&#8221; header_line_height=&#8221;1.5em&#8221; body_font=&#8221;Poppins|Poppins_weight|||||||&#8221; body_text_color=&#8221;gcid-body-color&#8221; body_line_height=&#8221;1.75em&#8221; body_link_text_color=&#8221;gcid-primary-color&#8221; min_height=&#8221;60px&#8221; custom_padding=&#8221;|5px||5px|false|false&#8221; animation=&#8221;off&#8221; border_radii_image=&#8221;on|6px|6px|6px|6px&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_blurb][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;|5px||5px|false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<ul>\n<li>Service <b>strategy<\/b> | &#8220;Universe of services&#8221; positioning<\/li>\n<li><b>Competitive<\/b> analysis | Kano modeling<\/li>\n<li><b>Portfolio<\/b> design | Structuring service <b>packages<\/b> <\/li>\n<li>Graduated <b>pricing<\/b> policy (segment | country | terms)<\/li>\n<li>Distribution channels | Service <b>charter<\/b> <\/li>\n<li><b>Declination of<\/b> service portfolio<\/li>\n<\/ul>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;Gallery&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;rgba(0,32,91,0.17)&#8221; locked=&#8221;off&#8221; collapsed=&#8221;on&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.17.6&#8243; _module_preset=&#8221;5138c454-be54-4233-bd3b-f8e6a8747976&#8243; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.17.4&#8243; _module_preset=&#8221;73121f80-a3ef-4484-8763-c3f18e3c56d2&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_heading title=&#8221;A few examples of our work&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;c33f07d9-41e0-421a-8799-5799df695cce&#8221; title_level=&#8221;h2&#8243; title_font=&#8221;|Poppins_weight|||||||&#8221; title_text_align=&#8221;left&#8221; title_text_color=&#8221;#666666&#8243; title_font_size=&#8221;50px&#8221; title_line_height=&#8221;1.2em&#8221; custom_margin=&#8221;||10px||false|false&#8221; title_font_size_tablet=&#8221;28px&#8221; title_font_size_phone=&#8221;20px&#8221; title_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_heading][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_2,1_2&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;&#8211;et_global_body_font|||on|||||&#8221; text_text_color=&#8221;#00205b&#8221; text_font_size=&#8221;16px&#8221; text_orientation=&#8221;center&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p style=\"text-align: center;\"><strong>Innovation<\/strong><\/p>\n<p>[\/et_pb_text][et_pb_tabs active_tab_background_color=&#8221;#00205b&#8221; inactive_tab_background_color=&#8221;#DFE5EF&#8221; 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text_font=&#8221;&#8211;et_global_body_font|||on|||||&#8221; text_text_color=&#8221;#00205b&#8221; text_font_size=&#8221;16px&#8221; text_orientation=&#8221;center&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p style=\"text-align: center;\"><strong>Development cycle<\/strong><\/p>\n<p>[\/et_pb_text][et_pb_tabs active_tab_background_color=&#8221;#00205b&#8221; inactive_tab_background_color=&#8221;#DFE5EF&#8221; active_tab_text_color=&#8221;#FFFFFF&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; tab_text_color=&#8221;#002060&#8243; border_radii=&#8221;on|6px|6px|6px|6px&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_tab title=&#8221;Financial &#038; insurance services&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Internet development strategy<\/p>\n<p>[\/et_pb_tab][\/et_pb_tabs][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_2,1_2&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;&#8211;et_global_body_font|||on|||||&#8221; text_text_color=&#8221;#00205b&#8221; text_font_size=&#8221;16px&#8221; text_orientation=&#8221;center&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p style=\"text-align: center;\"><strong>Product &amp; brand strategy<\/strong><\/p>\n<p>[\/et_pb_text][et_pb_tabs active_tab_background_color=&#8221;#00205b&#8221; inactive_tab_background_color=&#8221;#DFE5EF&#8221; active_tab_text_color=&#8221;#FFFFFF&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; tab_text_color=&#8221;#002060&#8243; border_radii=&#8221;on|6px|6px|6px|6px&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_tab title=&#8221;Tourism, entertainment &#038; training&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Arbitration on the development of a digital brand<\/p>\n<p>[\/et_pb_tab][et_pb_tab title=&#8221;Public sector, local authorities &#038; parastatals&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Defining and positioning a training offer<\/p>\n<p>[\/et_pb_tab][\/et_pb_tabs][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;&#8211;et_global_body_font|||on|||||&#8221; text_text_color=&#8221;#00205b&#8221; text_font_size=&#8221;16px&#8221; text_orientation=&#8221;center&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p style=\"text-align: center;\"><strong>Service policy<\/strong><\/p>\n<p>[\/et_pb_text][et_pb_tabs active_tab_background_color=&#8221;#00205b&#8221; inactive_tab_background_color=&#8221;#DFE5EF&#8221; active_tab_text_color=&#8221;#FFFFFF&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; tab_text_color=&#8221;#002060&#8243; border_radii=&#8221;on|6px|6px|6px|6px&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_tab title=&#8221;Specialized distribution &#038; foodservice&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Design and implementation of service policy<\/p>\n<p>[\/et_pb_tab][et_pb_tab title=&#8221;Tourism, entertainment &#038; training&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Structuring a service offering that distinguishes between the core offering and additional services<\/p>\n<p>[\/et_pb_tab][\/et_pb_tabs][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; 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fullwidth=&#8221;on&#8221; disabled_on=&#8221;off|off|off&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; display_conditions=&#8221;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&#8221; saved_tabs=&#8221;all&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_fullwidth_header title=&#8221;Want to find out more about Antheus and our services? Contact us now! &#8221; button_one_text=&#8221;Send us a message&#8221; button_one_url=&#8221;@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjQzOSIsImVuYWJsZV9odG1sIjoib2ZmIn19@&#8221; button_two_text=&#8221;Call us on +33 6 42 13 69 31&#8243; button_two_url=&#8221;tel:+33642136931&#8243; _builder_version=&#8221;4.27.4&#8243; _dynamic_attributes=&#8221;button_one_url&#8221; _module_preset=&#8221;default&#8221; custom_button_one=&#8221;on&#8221; button_one_text_size=&#8221;16px&#8221; button_one_text_color=&#8221;#00205B&#8221; button_one_bg_color=&#8221;#FFFFFF&#8221; button_one_border_width=&#8221;0px&#8221; button_one_border_color=&#8221;#FFFFFF&#8221; button_one_border_radius=&#8221;100px&#8221; button_one_font=&#8221;&#8211;et_global_body_font|700|||||||&#8221; button_one_icon=&#8221;&#x35;||divi||400&#8243; custom_button_two=&#8221;on&#8221; button_two_text_size=&#8221;16px&#8221; button_two_text_color=&#8221;#00205B&#8221; button_two_bg_color=&#8221;#FFFFFF&#8221; button_two_border_width=&#8221;0px&#8221; button_two_border_color=&#8221;#FFFFFF&#8221; button_two_border_radius=&#8221;100px&#8221; button_two_font=&#8221;&#8211;et_global_body_font|700|||||||&#8221; button_two_icon=&#8221;&#x35;||divi||400&#8243; global_colors_info=&#8221;{}&#8221;][\/et_pb_fullwidth_header][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Customer expectations are evolving, life cycles are shortening, business models are changing. Rethinking your offering portfolio from conception to market is no longer an option: it&#8217;s a strategic and operational necessity. Antheus helps you structure this transformation with method, ambition&#8230; and realism. Transforming an operating model often involves a central lever: the evolution of the [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":973,"parent":1998,"menu_order":2,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-2006","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Offer development - Antheus Advisors<\/title>\n<meta name=\"description\" content=\"Help you evolve, enrich and position your offerings to create sustainable value, from innovation to marketing\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/antheusadvisors.com\/en\/value-proposition\/operating-model-transformation\/offer-development\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Offer development - 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