Operating model transformation - Development of product & service offerings
Develop, enrich and position your offers to create sustainable value
Customer expectations are evolving, life cycles are shortening, business models are changing. Rethinking your offering portfolio from conception to market is no longer an option: it’s a strategic and operational necessity. Antheus helps you structure this transformation with method, ambition… and realism.
Development of Product & Service Offers
Transforming an operating model often involves a central lever: the evolution of the offering portfolio. Innovating, adapting, segmenting, repositioning or rationalizing products and services are all actions that condition economic performance, customer satisfaction and the coherence of operations.
At Antheus, we work end-to-end across the value chain of offer development, from innovation strategy to operational launch. We help you build a clear vision of the role and dynamics of your offers, identify the levers of differentiation, and deploy effective systems to bring them to life in your channels, organizations and systems.
Our approach is both strategic (positioning, pricing, range, business model) and highly operational (governance, development process, launch plan, portfolio management).
We work in four main areas:
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Innovation and the dynamics of spinning off or transforming existing offers;
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The development cycle, from idea to field launch;
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Product and brand strategy;
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Service policy and value creation.
Innovation
- Innovation strategy | Stimulating innovation | Swarming intrapreneurship
- Continuous innovation process | Innovation organization
- Funnel incremental, major, disruptive innovation | Qualification methodology | Design Thinking
- Value measurement
- Innovation acquisition and due diligence
- Building an innovation plan
Development cycle
- Structuring the development process : milestones (from functional to technical design of complex systems)
- Project governance | multi-skilled | multicultural
- Leading in Agile mode : supporting teams, iterations, rituals, artifacts I Product Owner, Scrum Master I Product backlog
Product and brand strategy
- Brand or product ambition | Values
- Product plan (unit | range)
- Design | Development of product offering: architecture, segmentation (offering | customer | channel)
- Launch strategy | deployment | relaunch: market, distribution channel, geographic area
- Communication plan | Storytelling
- Brand repositioning audit
- Approach & pricing policy
Service policy
- Service strategy | “Universe of services” positioning
- Competitive analysis | Kano modeling
- Portfolio design | Structuring service packages
- Graduated pricing policy (segment | country | terms)
- Distribution channels | Service charter
- Declination of service portfolio
A few examples of our work
Innovation
Marketing innovation process
Designing a service offering in partnership with a mobile operator
Development cycle
Internet development strategy
Product and brand strategy
Arbitration on the development of a digital brand
Defining and positioning a training offer
Service policy
Design and implementation of service policy
Structuring a service offering that distinguishes between the core offering and additional services
