• To achieve its strong growth targets (x2 sales volumes VN and VO, accessories and services), this manufacturer is betting on improving the performance of its network of 120 dealers and is launching the “Transformer” Program. This program is designed to help each site manager improve his or her processes through a detailed assessment of his or her capabilities & the launch of customized transformation projects.
• 6 themes have been selected to achieve these objectives:
  • Optimization: B2C and B2B prospecting, sourcing and sales tactics
  • CX Premium strategy
  • Digitization of operations and customer experience (CX)
  • Anticipating 100% electric
  • Optimizing site operating processes
  • HR management, recruitment, managerial leadership & skills development

Design of the program and of the approach combining consulting and coaching, aligned with the joint economic objectives of the builder and his Network:

• Framing the program’s challenges and objectives
• Definition of network support principles (transformational maturity self-diagnosis, vision and themes of transformation, translation into phased action plans).
• Design of the Network Diagnostic Guide and the Practical Transformation Guide
• Formalization of operational action themes for each site
• Development of deployment strategy

Transformation support in 3 waves:

• Integration of dealership managers
• Transforming the Network
• Assessment of network maturity (dealership/contract/group) and alignment with manufacturer strategy (network head)
• Supporting the network’s development of transformational skills
• On-site monitoring of transformation program progress
• Provision of a digital tracking solution for site managers

Manufacturer & network support for the “Transformer” program

• Dealer network convinced and energized by the project and ambitions of the “Transformer” program, with a take-up rate of > 97%.
• Rapid adoption of the proposed methods and tools for site transformation: over 85% of all participants completed the self-diagnosis.
• Strong participation (>99%) in individual and group coaching sessions delivered by 6 certified coaches.
• Deployment in 2 months of a digital solution to monitor the program and transformation projects for 100 users:
  • Writing of use cases and user stories for 3 types of user.
  • Design and optimization of the solution’s UX/UI with the development teams.
  • Drafting of a user guide.
• Appropriation of the Practical Guide to Transformation by dealers.
• 2-year management plan :
  • Regular alignment with the management committee on program progress, risk management and program animation, including a communication plan.
  • Analysis report on self-diagnosis of 120 sites, monthly flash reports.
  • More than 1,000 formalized action plans.

* this project was led by one of our Partners before joining Antheus