• This operator’s advisors are faced with very high expectations on the part of jobseekers – particularly those who are far removed from the job market – and must develop their skills in a very wide range of areas (compensation rules, job market, training, etc.).
• The need for training is growing, and the range of training courses on offer, though very extensive, is not easily understood by advisors.
• Faced with a structural decline in the number of training courses taken by our advisors, the Training Department is looking to carry out a diagnostic study to improve the readability and marketability of our courses, and to develop their use by our advisors, both at head office and in the regions.

• A priori review of the scope and content of the training offer available to advisors.
• Workshops with consultants and the Training Department on the perception of the training offer, its integration into development paths, the relevance of content, “irritants” in the way it is delivered…
• Recommendations for changes in form and content: content, delivery methods, prioritization, catalog management, regional distribution, managerial contribution…
• Marketing plan for the training offering, and action plans to develop its design, production and distribution – involving local management teams.

• Implementation of a structured, long-term marketing approach for the training offering, based on the 4Ps of the marketing mix:
  • Operator training and related services (Product).
  • Valuation of training time (Price).
  • Training channels / format (traditional / digital mix) (Place).
  • Communication methods to encourage buy-in, raise (re)awareness (Promotion).

• Development of training usage rates among advisor populations.

* this project was led by one of our Partners before joining Antheus