News
Philippe Duclos addresses the French National Assembly on the future of European textiles
At the invitation of Olivier Becht, Member of Parliament for Haut-Rhin, our Senior Partner Philippe Duclos spoke at the French National Assembly to parliamentarians, business leaders and experts, sharing a strong observation: Europe risks missing out on the textile revolution if it is content to regulate without transforming.
An appeal to the National Assembly
In his recently published article, Philippe reminded us that artificial intelligence and robotization are revolutionizing product design, prototyping and assembly, paving the way for a more competitive and sustainable European textile industry.
So the real question is not just regulatory, but organizational and strategic: how can European players activate all their levers to transform their industrial model?
“Transform before regulating: my appeal to the National Assembly, aimed at a leap forward to build a bolder, more sustainable European textile industry.”
So, what should you do? Amplify all your assets!
In textiles, as in other sectors, this means :
Embracing AI and robotization to rethink design and production.
Develop high value-added materials, sensors and services.
Invent new direct links with consumers and circular logistics models.
Pooling and standardizing certain processes to improve agility and competitiveness.
At Antheus Advisors, we advocate the
Amplified Organization
approach: simultaneously activate customers, offerings, people, processes and governance to amplify impact and accelerate transformation.
This approach puts transformation before regulation, and paves the way for a bolder, more sustainable and more competitive European textile industry.
